Hey, I'm Hesham Shoukat. I help founder-led e-commerce brands build buying journeys that feel right for their customers and work harder for the business.
I'M NOT HERE TO MAKE THE DASHBOARD LOOK BUSY.
Building an online store and helping it grow aren't two separate jobs. Hesham's work with IT CYBX connects the experience a shopper sees to everything that happens behind the scenes: creative, conversion, acquisition and retention.
His perspective is shaped by years in Saudi Arabia and a close interest in how GCC customers actually shop. Because the right approach isn't always the one that worked in another market.
MEET IT CYBXGood work is a conversation between the problem and the outcome. Here are two projects published by IT CYBX.
A mobile-accessories growth case study exploring ad-account consolidation, local creative and the buying journey in Saudi Arabia.
A jewelry brand case study focused on consolidating fragmented campaigns and improving the economics behind customer acquisition.
A good growth strategy follows the customer all the way through. Explore a simple model to see how store experience can shape an illustrative sales journey.
Choose a scenario. Then change the starting traffic and checkout friction to explore how different assumptions affect the model.
Clarity, familiar payment cues and buyer-friendly language remove avoidable confusion.
Illustrative math only. Not IT CYBX performance data, a forecast, or a guarantee. Change the controls to explore assumptions.
Understanding a market is more than adding a language toggle. It's knowing which details reassure buyers, which platforms feel familiar, and what makes a brand worth trusting.
Hesham has written publicly about spending 26 years in Saudi Arabia, and why a translated store still may not feel local. It's a perspective that informs his approach to the GCC market.
Make the buying experience better. Measure what really matters. Repeat what works.
Start with the customer journey. Identify where attention stops turning into intent, and intent stops turning into action.
Use the right words, familiar buying cues, and a shopping flow that respects how customers in that market decide.
A campaign being delivered is not the finish line. Keep learning from purchases, retention, and what actually changed.
Launching a store? Expanding into the GCC? Or just curious about how better e-commerce experiences get built? Start a conversation.
SAY HELLO