Nº 01♡LAHORE / KARACHI / ISLAMABAD
LIVE EXPERIENCES
Rooms full of possibility.
A curated space for people to meet beyond the screen, with invitation-led gatherings and activities designed for real conversations.
EXPLORE THE STORYTHE PAKISTAN FOUNDERS NETWORK✶PERSON 11 OF 23
DEAR INTERNET, MEET NOOR ✳A little
A little
spark goes
a long way.
Hi, I'm Noor ul Ain Choudhary. I design meaningful moments, bring people together, and believe the best stories start with an introduction.
professional people person
with a scrapbook problem ↗
with a scrapbook problem ↗
that's me! ✧NOOR / 2026
ADMIT ONEGOOD VIBESYOU BELONG HERE ♡
ANNIE'S
MATCHBOX33 ⅓ RPM
MATCHBOX33 ⅓ RPM
BE HUMAN ♡ MAKE CONNECTIONS ✶ STAY CURIOUS ♡ CREATE SOMETHING BEAUTIFUL ✶ BE HUMAN ♡ MAKE CONNECTIONS ✶ STAY CURIOUS ♡ CREATE SOMETHING BEAUTIFUL ✶ BE HUMAN ♡ MAKE CONNECTIONS ✶ STAY CURIOUS ♡ CREATE SOMETHING BEAUTIFUL ✶ BE HUMAN ♡ MAKE CONNECTIONS ✶ STAY CURIOUS ♡ CREATE SOMETHING BEAUTIFUL ✶
01 / LET ME INTRODUCE MYSELFTHE PERSON BEHIND THE PARTIES ♡
VISUAL STORYTELLERPEOPLE CONNECTOR ♡
There is
magic in
showing up.✿
magic in
showing up.✿
JUST A GIRL
WITH BIG
IDEAS ↗
WITH BIG
IDEAS ↗
HI, I'M NOOR! 🌷People first.
People first.
Always.
Some people collect stamps. I collect moments when strangers feel like they've known each other forever.
I'm a Lahore-based creative and the person behind Annie's Matchbox, a series of curated singles gatherings. I also come from visual communication design, which probably explains why I notice the little details.
I love the wonderfully complicated ways people connect, and creating spaces for that to happen beyond the screen.
CREATIVE THINKER ✦PEOPLE PERSON ♡LAHORE GIRL ✳
MORE ABOUT ME ON LINKEDIN 02 / THE BIG IDEATHIS ONE'S CLOSE TO MY HEART
♡ THE LOVE PROJECTMeet Annie's
Meet Annie's
Matchbox.
Less swiping. More showing up. A playful, thoughtful way to bring real people into the same room.
↑ CLICK THE MATCHBOX TO OPEN IT
NOT YOUR USUAL LOVE STORY / 001SEE ANNIE'S MATCHBOX STORIES
Dating apps aren't the only way to meet your person.
At Annie's Matchbox, people apply to join carefully curated offline events. The idea is simple: give meaningful conversation a chance.
01SIGN UPPut yourself out there
02GET INVITEDApplications are reviewed
03SHOW UPMeet people face to face
03 / SCRAPS OF THE STORYTAKE A PAGE, LEAVE A MEMORY ✨
WELCOME TO MY LITTLE ARCHIVE
✳The scrapbook.
A few pages from the story of making people feel less like strangers.
ISSUE Nº 01 / 04
✳THE BEGINNING✶
a page worth keeping ♡
CHAPTER 01 / THE BEGINNING
An idea with a pulse.
Annie's Matchbox grew from a very human question: what if meeting someone new felt more intentional, more comfortable, and less like scrolling?
✷ THE QUESTION THAT STARTED IT ALL
CLIPPINGS · MEMORIES · LITTLE WINS✦ STILL WRITING THIS STORY
04 / THE REAL WORLDNOT JUST AN INTERNET STORY
It's happening
out there.
A few moments you can actually trace back to the source. No invented testimonials or imaginary milestones.
Nº 02✳2024 / INDEPENDENT REPORTING
FEATURED IN REUTERS
A small idea. A bigger conversation.
Reuters independently reported on a 2024 Lahore matchmaking event organized by Noor, with 20 selected guests.
EXPLORE THE STORYNº 03✿BRANDING / VISUAL COMMUNICATION
DESIGN & CULTURE
Beautifully thought through.
Beyond hosting events, Noor's visual work includes awareness campaigns, cultural storytelling and editorial design.
EXPLORE THE STORY05 / MY OTHER LOVE LANGUAGECOLOURS. CAUSES. COMMUNICATION.
✳ THE CREATIVE SIDEDesign is
Design is
personal.
Before the event invitations, there were ideas, visuals and questions worth asking. Noor's design archive shows another side of her work.
STUDIO NOOR / 01✍Nikkah Nama AwarenessOPEN ORIGINAL ARCHIVE ↗
CAMPAIGN / AWARENESS
Nikkah Nama Awareness
A visual communications project about marriage-document awareness, featured in Noor's Behance archive.
STUDIO NOOR / 02✿Pakistan Femicide FlagOPEN ORIGINAL ARCHIVE ↗
DESIGN / SOCIAL COMMENTARY
Pakistan Femicide Flag
A visual concept on gender, identity and making an important issue visible through design.
STUDIO NOOR / 03☆Children's Cultural MuseumOPEN ORIGINAL ARCHIVE ↗
CULTURE / EDUCATION
Children's Cultural Museum
A museum-related design project from Noor's published visual portfolio.
The posters above are original editorial interpretations, not images of Noor's actual artwork. Visit her Behance to see the original designs.
06 / THE PRESS CLIPPINGFROM LAHORE, WITH LOVE
IN THE NEWS ✷ AUGUST 2024
REUTERS
Pakistani singles defy tradition, search for spouses in person
20 SELECTED ATTENDEES / LAHORE EVENTINDEPENDENTLY REPORTED ♡
Sometimes a little idea starts a much bigger conversation.
Reuters covered a 2024 Lahore matchmaking gathering organized by Noor. The story explored how young professionals are finding different ways to build real relationships.
READ THE REUTERS FEATUREP.S. THIS PART IS JUST FOR FUN ♡Need a little
Need a little
serendipity?
A tiny note from my digital matchbox. No predictions, just a bit of warmth.
TAP THE ENVELOPE TO OPEN IT ↑07 / STAY IN TOUCHYOU + ME + A GOOD CONVERSATION
LET'S MAKE SOMETHING MEANINGFUL ♡Don't be a
Don't be a
stranger.
Have an idea, a collaboration, or just something wonderful to share? You know where to find me.