Skip to Sudais's story
SUDAIS↗EXPERIMENTAL PORTFOLIO / 019
TPFN FOUNDERS SERIES / 019 OF 023 SYSTEM ONLINE / PESHAWAR, PK
ENGINEER. EXPERIMENTER. FOUNDER.

DEFY
OR●DINARY✳

A founder who believes the everyday deserves better design. Meet Sudais Khan, the engineer behind dekord.

NOT AN ORDINARY CABLE / CONCEPT 001 ↗
X.01
3D STUDY / CONCEPT
D.D.
DESIGN FIRST / FUNCTION ALWAYSINTERACTIVE OBJECT 01
SUDAIS.EXE / EST. FROM CURIOSITYSCROLL TO EXPLORE ↓DRAG YOUR CURSOR OVER THE OBJECT ↗
01 / MEET THE MAKERTHE PERSON BEHIND DEKORD
F/019
Sudais Khan, founder of dekord
NAME / SUDAIS KHANFOUNDER / DEKORD
NOT A STOCK CHARACTER.THE REAL FOUNDER.
PERSONAL FILE

I LIKE THINGS
THAT MAKE
SENSE. ✳

I'm Sudais Khan, an engineer turned founder. I like figuring out why things work, why people love certain objects, and why the most ordinary product can deserve an extraordinary second look.

From experimenting with software and interactive experiences to building dekord, the common thread is simple: technology doesn't have to be boring, anonymous or disposable in spirit.

02 / THE PHILOSOPHYFUTURE ISN'T AN AESTHETIC. IT'S A MINDSET.
01—02

MAKE AN OBJECT.
MAKE A FEELING.

EVEN A CABLE
CAN HAVE
CHARACTER.

It powers a device. But can it express its owner too? At dekord, Sudais explores where performance, physical materials and individuality meet.

ENGINEERINGCOLORTOUCHIDENTITY
02.5 / DESIGN-LED ESSENTIALSA BRAND BUILT TO DEFY ORDINARY
THE DEKORD WORLD

SMALL
OBJECTS.
BIG IDEAS.

A charging cable has a job. Dekord asks why it can't have personality, texture and a point of view while doing that job.

Original conceptual illustrations inspired by dekord's publicly presented collections. Product appearance and specifications should be checked against official pages.

03 / INTERACTIVE WORKBENCHTOUCH THE CONTROLS / PLAY WITH THE DESIGN
WELCOME TO THE EXPERIMENT

THE DESIGN
LAB.✳

Objects are made to be understood, not just admired. Play with three original design studies inspired by dekord's collections.

PREVIEW 01 / 03 RENDERING CONCEPT
X.01
3D STUDY / CONCEPT
D.D.
DEKENGINEERED TO BE DIFFERENT.
CREATIVE STUDY, NOT AN ACCURATE PRODUCT RENDER◉ / 01
DEKORD / PRODUCT LABREV 01.26

MAKE IT
YOURS.

Switch collections, tune the motion, and explore how a small everyday object becomes a design statement.

01 / PICK A SERIES
64%
CHILLWIRED
03 / AMBIENT MOTION
01 / THE SIGNATURE

FUNCTION MEETS ATTITUDE

Our take on a bold everyday essential: graphic finishes, braided details and an unapologetic color story.

Braided concept60W
VIEW THE REAL COLLECTION

Interactive illustrations are original conceptual visuals, not precise representations or specifications of dekord products.

04 / THE PARTS & THE PURPOSEART OF EVERYDAY ENGINEERING
THE ANATOMY OF AN IDEA

DETAIL IS
THE PRODUCT.

DE
KO
RD
D.D.
01 CONNECTOR FORM
02 MATERIAL STORY
03 EVERYDAY USE
✳ ENGINEERING / DESIGN / CRAFT

NOT ONLY
WHAT IT DOES.
HOW IT FEELS.

A useful object needs clear engineering. A loved object needs care in the decisions people actually notice. Dekord describes an approach that pairs charging performance with braiding, shape, color and touch.

EXPLORE THE ACTUAL PRODUCTS
04.5 / A BUILDER'S JOURNEYPAST EXPERIMENTS → NEW OBJECTS

NO BORING
ORIGIN STORY.

FROM CODE TO HARDWARE
FROM CURIOSITY TO COMPANY
00 / 03
CURIOUS BY DESIGN

THE BUILDER

Sudais's route into entrepreneurship begins with the engineer's instinct: take something apart, learn how it works, and imagine what it could be.

✳
01 / 03
EXPERIMENTAL YEARS

THE EXPERIMENTER

His publicly described projects include software, game development and UI/UX exploration. Each discipline contributes a different way of thinking about interaction.

↗
02 / 03
PRODUCT MEETS PERSONALITY

THE FOUNDER

With dekord, a very ordinary tech accessory becomes a canvas for texture, identity and real-world usefulness.

∞
03 / 03
BUILT FOR WHAT'S NEXT

THE FUTURE

An independent technology brand shaped in Peshawar, with an ambition to make everyday electronics feel more intentional.

◉
CHAPTERS ARE THEMATIC, NOT A CLAIMED YEAR-BY-YEAR BIOGRAPHY.
05 / PLAY BREAKA LITTLE GAME / NO INSTALL REQUIRED
REMEMBER THE GAME DEV ERA?

LET'S
CONNECT.

Sudais's earlier game-building experiments inspired this tiny interaction. Connect all four nodes to light up the circuit.

MINI-GAME / SUDAIS.EXE / 001
POWER CIRCUITPROGRESS 0/4
◎POWER
THE IDEA.
TAP 4 NODES TO ACTIVATE
0 / 4 CONNECTIONS MADE
06 / LET'S CONNECTGOOD IDEAS TRAVEL FAR
SOMETHING ON YOUR MIND?

LET'S MAKE
SOMETHING
DIFFERENT. ✳

Building an idea, looking for design-led tech accessories, or curious about the person behind dekord? The next great conversation starts here.

SAY HELLO