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THE MARGINAN UNAIZA MASOOD STORY
PAGE 00 / 04TPFN
THE PAKISTAN FOUNDERS NETWORKAN INTERACTIVE PAPER PORTRAIT · 022/023
ISSUE Nº 022 / THE AUTOMATION EDITION

UNAIZA.MASOOD

THE GIRL WHO
MADE CHAOS
MAKE SENSE.

From studying the human body to untangling the systems behind modern businesses. Meet the founder building a calmer kind of technology.

READ THE STORY BROWSE THE WORK ↗
A story about changing fields.
And connecting the dots.
AUTONIX LAB / FOUNDER NOTES
Unaiza Masood, founder of Autonix LabFILE NO. 022
UNAIZA MASOOD001 / ORIGINALS
curiosity
→ craft
✳
LESS NOISE.
MORE SIGNAL. ↗
SCROLL TO TURN THE PAGE ↓GRAPHITE / PAPER / HUMAN INTELLIGENCEEST. IN CURIOSITY
[01]BEFORE THE SYSTEMS
FROM ONE DISCIPLINE TO ANOTHER
AN UNEXPECTED BEGINNING.

FIRST,
SHE STUDIED
PEOPLE.
THEN,
SYSTEMS.

The thread running through Unaiza's story isn't a programming language. It's a habit of asking how things work, and how they might work better.

FILE 01THE FIRST CHAPTER
+

THE HUMAN
SIDE OF
THE EQUATION.

Her academic path included a Doctor of Physical Therapy program at Ziauddin University, alongside student leadership and public speaking.

FILE 02THE NEXT QUESTION

WHAT IF
THE SYSTEM
COULD THINK?

She moved into programming, automation and practical data tools, ultimately founding Autonix Lab.

* A founder's journey. Not a straight line.
PHYSIOTHERAPY EDUCATION↗AUTOMATION + DATA ENGINEERING
[02]THE WORKBOOK
REAL TOOLS / SELECTED WORK
THINGS SHE BUILT, NOT JUST THINGS SHE SAID.

THE
FIELD NOTES.

A small cabinet of useful ideas. Every project begins with a familiar business headache and ends with a more thoughtful way to work.

PROJECT / 01A REAL WORKING TOOL
client-status.csv
01BASIL & CO●HIGH
02MONDAY STUDIO●OK
03OCHRE LABS●WATCH
04NORTH & INK●OK
find
the signal ↗

THE REPORTINGLEAK AUDIT

↗
ANALYTICSJAVASCRIPTDECISION SYSTEMS
PROJECT / 02LIVE CALCULATOR
RECEIPT Nº 02REVENUE
vs. REPORTING
PLATFORM CLAIMS
ACTUAL ORDERS

THE DIFFERENCE
IS THE STORY.

numbers don't
need to shout.

THE ATTRIBUTIONGAP

↗
DTCATTRIBUTIONDATA
PROJECT / 03PUBLISHED CASE STUDY
MESSAGE / ANALYSIS/research
30 posts analysed.
Your report is ready. ↗
less scrolling.
more knowing.

COOKIEMONSTER

↗
AUTOMATIONRESEARCHTELEGRAM
PROTOTYPES · TOOLS · RESEARCHOPEN THE SOURCE ARCHIVE
[03]THE PAPER MACHINE
INTERACTIVE EXPERIMENT / NO PRIVATE DATA
A LITTLE EXPERIMENT. GO ON, TOUCH IT.

LET'S MAKE
CHAOS
MAKE SENSE.

One process, two realities. Click the paper to see how a repetitive workflow can become an organized system.

THE AUTONIX WAY / FIG. 003
MANUAL WORKFLOW01 / 02
01OPEN SIX DASHBOARDS↘
02COPY NUMBERS INTO SHEETS↘
03CHASE MISSING UPDATES↘
04REWRITE THE SAME REPORT↘
THE SAME EFFORT. AGAIN AND AGAIN.
CONCEPT DEMO · NOT A LIVE CLIENT SYSTEM
GOOD AUTOMATION ISN'T ABOUT REPLACING THE PERSON.IT'S ABOUT GIVING THEM THEIR TIME BACK.
LAST PAGE? HARDLY.

THE NEXT
CHAPTER
IS YOURS↗

Unaiza Masood builds tools for the work humans shouldn't have to repeat. Explore Autonix Lab, follow her journey or go back to the TPFN founders atlas.

VISIT AUTONIX LAB MEET UNAIZA ON LINKEDIN
FILE CLOSED · THE WORK CONTINUESTPFN FOUNDER Nº 022